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Showing posts with label Seo. Show all posts
Showing posts with label Seo. Show all posts

2 May 2018

6 Free Keyword Research Tools For Beginners and Experts

Keyword research is an essential part of content marketing strategy. As of now SEO has been changed a lot in very short span of time. Keyword research tool is an inevitable one that makes our work easy. No matter how the search engine algorithm changes keyword will always play an integral part in SEO strategy. I have discussed below some of the best free keyword research tools that we use to maximize the accuracy of keyword research.

Google Keyword Tool


Google Keyword Tool is the top most effective tool that I use for doing keyword research. It is the friendly tool that makes the keyword research process simple. You just simply enter the word, phrase or a website URL . The tool helps you with serving the list containing similar suggestions along with the frequency of the time period that the particular term is searched for.

Wordtracker

Wordtracker is the easy to use interface. This tool gives you multiple of suggestions for keyword phrases and it also gives the competition level for a particular keyword phrase. This Keyword tool Wordtracker is moreover like a toolkit as it offers various features designed to target keywords. There is a premium version also. If you plan to run PPC programs or any other marketing campaign you will definitely find this tool to be very effective.

SEO Book Keyword tool


SEOBook offers a tool generating keyword list and phrases. It delivers result based on search volumes by market for Google, Bing and Yahoo by linking them to related global search results.

Uber suggest

Ubersuggest is yet another tool which comes handy aiming to help down to track out right keywords. It makes right usage of google suggest and other suggest services. You will get thousands of keyword ideas instant from user queries. Ubersuggest also offers results for video, images, news and recipes.

Keyword Eye

Your Keyword research will be simplified using this tool. Based on the search volume the visual tool displays keywords either in increasing or decreasing sizes. 10 free keyword searches are allowed per day. In addition you also receive great data about your competitors.

Wordstream Keyword Tool

Wordstream Keyword Tool contains a huge database enabling you to customize searches by filtering out niche based keyword results.  It also provide options for identifying negative keywords and finding keyword niches. It has both free and paid versions where free version providing top 100.
Final Words
The above mentioned free keyword tools provides you best possible keywords. Your keyword research will come to an end with the above keyword tools. If you come across any other keyword tool apart from the above mentioned keyword tools then please share it through comments.

12+ Keyword Research and Analysis Tools to Boost Your SEO (Free and Premium)


SEO is changing day by day. Nobody’s know what is going to happen on the next day. When Google is going to announce its next algorithm? These questions are usually asked on search forums and nobody is there to answer these questions. If nobody knows the answer then it is better to be on the safe side. It is well said that if you don’t have arms then how you can fight the battle. In our case, the more awesome the tools will be the better results we will get.
Keyword research has always played an important role in search engine ranking. Every post begins with keyword research. Everyone wants search engine traffic so it is important to find the terms which are searched by people on search engines. There are many tools which can help you in this regard and give you a complete detailed data about keywords.

Best Keyword Research Tools to Help Plan Your New Site

I am listing here the most famous and used keyword researching tools. This list contains free as well paid keyword researching tools.

1. Google Keyword Planner

This tool is commonly named as Google adwords tool but now they have merged this keyword tools with other seo tools and named it as keyword planner. Keyword planner helps you to do keyword research. You can check the global traffic for a specific phrase or you can check traffic with reference to a specific region.
Every successful post begins with keyword research. You can find high traffic phrases and optimize your post for these keywords. This tool has the following features.
Search for keyword and ad group ideas.
Estimate global and local search volume.
Keyword competition.
Average CPC.

2. Übersuggest

Übersuggest is a free keyword research tool that adds a letter to your selected phrase and then finds results based on Google and other search engine suggestions. This tool can help you get thousands of ideas with one click. You can use these suggestions as your post heading or make them your new post title.

3. SEMrush

SEMrush is recommended by many famous seo’s .It is the best seo software which is used for keyword research and website analysis. SEMrush have a powerful keyword database. You can do keyword research, analyze the competition between keywords, compute CPC and find organic keywords.
It gathers suggestion from Google adwords tools and has the lowest error rate as detected by Moz team.

4. Bing Keyword Research

This keyword research tool is the part of Bing webmaster tools. It gives ideas based on searches made on bing.com. This is a free service but you have to sign up for Bing webmaster tools to avail this service.

5. SEO Books

Seo Book is a free Firefox add-on and it helps you to generate a list of keyword suggestion related to your selected keyword tools. You have to sign up for their service (Free) and then install their add-on on Firefox. It also provides daily search volume, price estimation from Google adwords and links to other suggestions.

6. Word Tracker

Word tracker is a free keyword research tool (limited facilities). It provides you some common suggestion with high traffic and give you some further details like kei, total search volume etc. You can get this tool on subscription basis.

7. Moz Keyword Difficulty Tool (Paid)

Keyword difficulty is a paid tool provided to only premium members. You can enter 20 keywords and check traffic, difficulty, competition and top websites ranking for the keyword.

8. Wordstream

Wordstream is also a free keyword suggestion tool which helps you to get high end search ideas for your new post. The free version only shows the keyword suggestion and relative frequency. To get complete details, you need to get a data plan.

9. Word Post

Word post tool is also free keyword research tool and it gives exact searches for the selected keywords as well as keyword suggestions related to that phrase. It also provides some additional information like total monthly traffic.

10. Suggester (Promediacorp.Com)

Suggester is a free tool which gives suggestion like Ubersuggest. Whenever you enter some keywords in Google, it gives you some suggestion. The only problem is that these suggestions are limited to 4 to 5 rows. Suggestor helps you find all the keyword in the form of list and you can get cool ideas from these suggestions.

11. Long Tail Pro (Paid)

Long tail pro is the best keyword searching tools which give you suggestion related to your keywords. Beside this, it also provides other details like global monthly searches, keyword effectiveness, keyword competitions, average CPC, top 10 competitors and much more.

12. Hit Tail

Hit tail is specialized in long tail keyword research. It is a paid tool and you have to select a suitable plan out of four available plans by the company. Just think which keyword is required for your post and get hundreds of post suggestions.
I think you have gone through the post and tested all the tools. Now it depends upon you which tool you want to use. You can use all these free and paid tools to get suited keywords for your project. Don’t forget to share your thoughts and if I have missed any tool then mention it in comments.

1 May 2018

How To Turn From Zero To Hero with these SEO Tips


When a business owner finally decides to invest money for doing SEO on his site to earn more customers and high ranks, he will have anxiety about the results and processes.
The main concern will be whether he can get back the return on investment (ROI) on time?

SEO Results

According to latest studies, Google receives 100 billion searches a month. In the search results, top 5 results attract 96 percent of all clicks.
Therefore rush for SEO is understandable as it converts 14.6 percent of visitors to customers with a high close rate compared to the 2 percent close rate coming from outbound leads.
It follows that high visibility before the target consumers is a must to survive in the market as customers need to see the best business providers quickly with a search query.
Obviously there is no technology better than SEO to offer that visibility with high ranks without paying anything to search engines.

Why is Predictability of SEO Results Very Hard?

Let us understand that SEO is not a linear process as Google examines more than 200 factors as eligibility criteria for ranking websites. Therefore, no one has a monopoly claim that he got a sure recipe of tactics that can “scale up in the top rank in Google’s search results list.”
Adding to the difficulty is, frequent changes in Google algorithm though bulk of them are minor changes. Overall,
500-600 changes happen a year.
However, some ranking factors have stood the time. As reiterated by Andrey Lipattsev, a Search Strategist at Google content and links pointing to a website continue to be the top considerations for high ranks in Google SERP.
This is because quality content resonates with viewers and makes a website stand out from the crowd and make
search engines offer them top ranks.

Best SEO Methods for Quick Ranking

Nevertheless we are narrowing our discussion to standard yet effective SEO methods that can take a website to its business goals quickly and ensure best ROI for investors. The success of SEO comes from applying a series of tactics in the shortest possible time after considering a website’s strengths and weakness.
A long term approach in SEO can help in making a website elevated as a hero in the market from its struggle phase as a zero. Now, let us see how quickly a site’s search engine rankings can be enhanced. The important action areas in SEO process include on- page SEO where improvements in content, keywords, and links are tried. The keyword research and link building have to be done by adhering to Google guidelines for ethical SEO practices.

Keyword as SEO Starting Point

The starting point for any SEO campaign is the Keyword. This is to ensure proper knowledge of what people are actually searching for a niche and positioning the website as a solution to their search query. This requires the zeal to do extensive research and avoid blunders associated with keyword searching.

Target and the Right Keyword

Avoid the general mistakes people in keyword targeting. Often the failure is in rightly optimizing a single keyword. This further complicates by over optimizing too many keywords or optimizing unwanted keywords.

Always Target one Keyword for One Post or Page

Make sure to target one “main” keyword or topic for each page/post on the website. At the same time, never try to focus on the same keyword in so many pages. Google will rank one of the pages and leave out the page that really
wanted to be ranked.
To pick up the right keyword, sending a page to a friend with a question “what is this page all about?” will help. This will project the best keyword/topic ideas.
Using Google keywords will give an understanding and show the best results are awaiting a keyword. If results vary for a content to be ranked, then that KW will not be a great choice.

Reject “Keyword Unicorns” by Weighing Search Intent

At times juicy keywords crop up during research. Despite a keyword’s high volume, it cannot guarantee a good rank. That is why considering the “intent” behind the search is important.
Eg: “Google Analytics” will look like a great keyword to attain a high rank at a first glance. But it is not.

Tips for Keyword Search

Majority of searches for the above keyword Google analytics are from people looking for Google Analytics. But when it comes to the keyword, “how to use Google analytics” the 1,900 odd searches obviously show the demand for a guide and exposes the big potential inherent in the keyword.
A keyword’s ultimate value is the ability to deliver traffic and make visitors become paid customers in a process called conversion. Therefore, it is essential to target keywords that are most relevant with “intent.”
To fix “keyword unicorns”, ask yourself the question, are people searching for this keyword really buy what you sell?
1.    Is there a pathway to convert the traffic from this keyword into leads?
2.    Does this keyword offer enough search volume from a business point of view?
3.    Is the search volume really high in the target country of customers?
If the answers are “no”, then you can confirm that it is a “keyword unicorn”!

How to Rank Quickly Even If Website is New

Look for competition’s keywords to work with a rapid top rank. This is required as new websites with low authority will have to struggle a lot before getting ranked well for competitive keywords. But there are ways to get over that limitation. One way is to walk the extra mile with awesome content and promoting it aggressively at the right places.
Use Less Competitive Keywords: Therefore, look for less competitive keywords for unleashing high search traffic.
Check difficulty scores: There is enough mechanisms to check a keyword beforehand to figure out its ease or difficulty in ranking by using “keyword difficulty” (KD) score available at Ahrefs Keywords Explorer.
Eg: Many keywords related to “search engine optimization” have high difficulty scores. That shows if a keyword of low difficulty score is used, it will rank high.

Write Brilliant Content

Now shift the focus to content and make it really stand out with a great introduction that keeps a reader in the writer’s magnetic field. Here the writer must play out the art of keeping the reader glued to the content with three tips discussed here.
This is essential as SEO is a process that works around the content to enhance the website’s acceptability and appeal and make the content perform well in organic search.

How to Get Best SEO Results?

In simple words, best content is all about keeping the copy unique with no duplication of written content or loaning of content from other sources.
Google has made it clear in March 2018 that it will slap lowest ranks if found the main content on a web page is of poor quality with no application of mind, time, effort, curation, or value addition to offer genuine content to users.

Switch to Long Form Content

A low rating by Google will be bad for a site’s SEO. To some extent, the problems of many low ranking websites can be solved by switching over to long form content as it will bring positive changes in SEO results.
The benefit of longer content is now validated by a survey by Backlinko as it revealed that the first-page result on Google has an average 1900 words. Accommodating quality keywords and content is easy in long content and Google also finds it easy to work with it.
The content offered must be rich in quality and justify all statements with facts and stats. It must be authoritative and stand out as an expert before the audience, and Google will endorse it as well-researched content. Plus there must be proper optimization of pages, images, links, titles meta tags and headings.
It must be clear to Google what page it should rank for what. That can be indicated via keyword usage and link anchor text.

Content Must Be Matter Of Fact

Since online users are in a hurry they need quick attention to the content. The content must be
  • Short and to the point
  • Highlight an advantage that comes from reading
    your post
  • Keep the reader tied to the text
In keeping the readers hooked to the content make sure your page answers all queries for which it is trying to rank.

22 Mar 2018

How To Do Keyword Research Effectively

If you are struggling with your Blog, then i would firstly suggest you to learn SEO, abbreviation of Search engine optimization, and in SEO the first and foremost thing which will come in a blogger’s mind before writing a post is Keyword research, which is really important.
If you are not doing keyword research, then I should firstly say sorry to you, but you are throwing all your time in an dustbin, you will not get good benefits without doing keyword research for writing a post. Until or unless you are going to use Social media for driving traffic. For Driving traffic from social media, all you need is catchy headline, good fan base and good fan engagement.
But here, as me and you are talking about search engines. I want to ask you one thing… Are search engines going to see your catchy headlines? The answer is no, they will just see the keywords you are using on your blog and will show search results accordingly, and for that you have to use good keywords in your blog posts.
Note : For Both good social media and search engine traffic, you should make a good headline but in such a way that keywords should also get included in it.
So today you are going to learn about keyword research, keyword competition analysis,and finding potential keywords

Finding Potential Keywords

Firstly think of the keyword, regarding which you are going to post about then make a list of preferred keywords. For showing I am going to target a keyword “Food for Dogs”
For starting, firstly go to Google then search for this keyword and then get down to the related searches. You will find a box like this:-
Some keyword ideas you will get by seeing this Related searches box,  note down some keywords from here, we will use them while doing keyword research.
So here is how you can do keyword research.

How to Do Keyword Research

So here i am starting how to do keyword research, that is the main part. To do keyword research firstly go to Adwords keyword planner. Now follow the steps.
  • Simply fill the keyword in the box provided and click on get ideas and then after the results are loaded, then click on keyword ideas. It will look like this:-
You can see the Average monthly searches for the keyword and the competition. Like this get some keywords having huge searches. Analyse the keywords which you have found in the first step during finding potential keywords and get their potential searches.
Now for analysing competition you have to follow several steps(Don’t look at competition in adwords, it’s totally wrong many times)

How to Analyse keyword Competition

To analyse the keywords, firstly install SEOquake extension and then go to Google.
  • Search for the keyword in Google
After searching for the keyword, you will get 10 results on the first page. To check keyword competition take these points in mind:-
  • Site’s page rank
  • Site’s Alexa Rank
  • Site’s Indexed pages
  • Domain Age
  • If there is keyword in domain names
If you will find sites on the first page having not good alexa rank, page rank and domain age then you can target that keyword. You can get that keyword ranked easily, but if the alexa rank, page rank, domain age indexed pages are good then it will be hard to get your site ranked for that keyword.
Note : If you want to get ranked for high competitive keyword then don’t worry, you will get an article on it on Rahul Digital  soon.
After analyzing some different keywords, you can choose some 3-4 keywords and then you can use them on your blog.
That’s all, if you have any doubts, queries or suggestions then you can comment them below. I am here to solve your doubts.

10 Feb 2018

How To Do Keyword Research – The Beginners Guide to SEO


Well keyword Research is the most important aspect in terms of SEO. Without Keyword Research it is impossible to make a decision on how to write your content to approach audience . I always use Google Keyword Tool to do my research. I think all bloggers will be aware of Google Keyword Tool. But if not then it is mandatory for you to know about this tool when you do SEO for your Blog.

Perfect Guide To Do Keyword Research for Beginners

Keyword Research in SEO is about the process of finding the search queries and phrases that is used by people to search out for the specific information. In addition we should also find out the relative search Volume  and completion for that particular keyword among our chosen target keywords. However keyword Research is not the single step process it is interlinked to the previous step, the later step and the other.
Inorder to get high ranking and pageviews it is mandatory to have a quality article with killer content. Besides having a good quality article we should optimize it from the perception of search engines. In this post I tried my best explaining about How to Do Perfect Keyword Research for Beginners.

Keyword Research

Whenever People want to find some information they simply type the search queries in the search Engine Query box and hit search. Some people type short search queries and some people type long search queries. So these free keyword tools gives us on a idea about these search queries which are use by people more often . It also gives the search volume and the competition for that specific keyword.  So that we can decide accordingly on which keywords to choose for an article.

Google Keyword Tool for Keyword Research

When you plan to do keyword research you not only Google Keyword Tool to get the job done but there also other tools apart from google keyword tool but this is the best and free tool to use if you are   a beginner. Keyword research not only helpful in SEO part but also it is very much helpful when you plan to start PPC campaign marketing.
However we will discuss about this PPC campaign and how to do effective PPC marketing to yield high results in my later blogposts. For now, just have a look on this tool and learn how to use this tool to select keywords based on your niche for your blog. The First screenshot gives you a rough idea about the targeted keyword “blogging tips”, Adgroup ideas if you want to run a PPC campaign, targeted keyword monthly searches and their competition.
Lets Digg deeper into this Google Keyword Tool

Step 1 :

Actually now it’s a Google Keyword planner Just go the below link Simply go to Adwords.google.com sign in with your Gmail ID and  password.

Step 2:

Now Scroll  over  to  tools  which  will  be  in  top  Menu  section.  You        can   find  keyword   planner  under  Tools  section.

Step 3:

Now if you click this you will get a below screenshot where you can   type one or more target keywords in the search box that appear
I have entered Blogger tips, Blogging ideas as my keyword likewise you can check out for your keyword. Now let us see below what is the search volume for these particular keywords.
In the above screen shot I have filtered only keywords which is low in competition likewise you can filter for high and medium level competition using keyword filters option which is on the right side. Always it is recommended to go for low competitive keywords at the beginning as you can soon rank fast for those keywords. Always look for a keyword with high searches and low competition to rank fast in search engine.

Filtering your Keywords

You can also refine your search by using Filtering option in the right hand side. Click the pencil icon near to the filter option in order to edit  the results

Keyword Filters

Refine Keyword based on the average monthly searches,CPC and Competition data.You can also include or exclude keyword ideas by including or excluding the search termsBelow screen shot will make you better clear on this
Likewise search for the different set of keywords and download it to an Excel file and try to include those keyword which are high in searches to your Blog post.

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